Brandish Creative

As unscientific as Klout may be, I’ve enjoyed using it to track my online influence. Hey, if they’re willing to dub me a ‘Specialist’ then who am I to argue, right?

At the height, my score reached into the mid 50’s. But within the past month I noticed a steady decline. That seemed odd to me considering that my online habits haven’t decreased. If anything, I’ve been more engaged than ever. Quite vexing, to say the least.

Oh well. Not a big deal. Maybe they recalibrated and everyone’s scores were declining. However that was not the case.

I always thought that Twitter factored into one’s Klout score much greater than Facebook. Then it dawned on me that I haven’t really gotten much reaction to my Facebook posts lately.

Have I become so boring that nobody likes, shares or comments on my posts anymore? [insert sad emoticon here]

Finally it dawned on me to do a little test. I asked my friends to Like a status. Nothing. So then I realized that a few weeks ago when I wanted to share a post with just one particular small group of friends, I customized my status update. But if you change for just one post, it becomes your new default. DUH!!!

So now I’ve changed it back to Friends. And now I’m liked again. [insert happy emoticon here]

I’m guessing my Klout score will shoot back up to its former glory. Not that I care. [insert wink emoticon here]

- Rob Schnapp