Brandish Creative
>>> This blog is a series of dispatches from the brain of creative director Rob Schnapp on media, branding, technology and pop culture. Enjoy. <<<
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You don’t have to do a search to know that Google has revolutionized the advertising world. Yet they spend money in traditional (hate that word) media in order to expand their reach. Their TV spots for Chrome and Google+ are charming and engaging.
It seems they’re also in the direct mail business. I received this via snail mail a couple of days ago. The folks at Google are smart enough to know that not all business owners are internet savvy - yet.
This effort included a $100 coupon of free advertising in order to lure businesses in. It’ll probably work.
Good thing for Google that there’s no such thing as a separate mailbox for spam in the real world - yet.
- Rob Schnapp
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