When I walk into local businesses and see a piece of 8.5x11 paper taped to the window that asks me to “Like” them on Facebook, I wonder who sold them on the idea and for how much.
Usually it’s some sub-par local ad agency (with a single digit Klout score) charging businesses a monthly fee to handle their social media. For a mere $100 or $150 per month, these small businesses have a Facebook presence. Right? Well, technically yes. But if the posts are generic, infrequent and uninteresting then what’s the point?
It’s not surprising that these post usually get 0 likes and 0 comments. They’re no better than your crappy ads in the local paper.
No doubt there are some agencies that do a good job on behalf of their local clients. But unfortunately there are more examples like the two above (and yes, they appeared just as seen - one right above the other). #fail
- Rob Schnapp